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Marketing Moments
Marketers can anticipate continued ad spending on CTV: Priti Murthy

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....

By Sohini Ganguly

Marketing Moments
2023: When CTV made big inroads into India

Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers

By Shantanu David

Marketing Moments
Connected TV to command a larger share of budget in...

The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report....

By pitchteam