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Marketing Moments
ICC to release vertical feed for Men’s Cricket World Cup

The innovation will enable an easier viewing experience on mobile phones

By Team PITCH

Marketing Moments
Meta expands payment options on WhatsApp to grow India business

The tech giant has partnered with Razorpay and PayU to make payment 'as simple as sending a message'

By Team PITCH

Marketing Moments
Video personalisation with AI: On every marketer’s festive checklist this...

Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....

By Shantanu David

Marketing Moments
OTT won't be regulated as telecom service: DoT

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

By Team PITCH

Marketing Moments
Ad Nauseum: Are AI algorithms hurting ad performance?

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

By Shantanu David

BrandTalk
Video personalization will soon be a necessity for brands: Suvrat...

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

By Shantanu David

Marketing Moments
Brands and the beckoning call of India's Digital Public Goods

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

By Shantanu David

Marketing Moments
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH

Marketing Moments
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH

Marketing Moments
TRAI mulling consultation paper on OTT issues: Report

The regulatory body is looking to deliberate on MIB overseeing the content regulation and MeitY handling the carriage part, the....

By Team PITCH