Tags STORY
Marketing Moments
We ensure consumers get to experience the ‘pricelessness’: Manasi Narasimhan,...

The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating....

By Shantanu David

Marketing Moments
Free Dish Auction: Prasar Bharati collects Rs 291 cr in...

At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever

By Sonam Saini

Marketing Moments
Equitas Small Finance Bank associates with Royal Challengers Bangalore for...

The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season

By Team PITCH

Marketing Moments
Industry weighs in on whether Viacom18’s ‘free’ IPL streaming will...

With no subscription fee for the IPL streaming, JioCinema will have to solely depend on advertisers for revenue, caution industry....

By Kanchan Srivastava

On The Move
Kinnect bags digital mandate for Blue Star

The account will be managed out of the Mumbai office

By Team PITCH

Marketing Moments
Brands ride on India's victoRRRy at the Oscars

Social media was teeming with moment marketing posts, congratulating the makers of RRR and The Elephant Whisperers

By Team PITCH

Marketing Moments
Will HBO make an impact with OTT launch in India?

The plan to launch its own OTT platform, industry sources say, could be one of the reasons for Warner Bros....

By Sonam Saini

Marketing Moments
Women in cricket: Has The Endorsement Universe Found New Stars?

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

By Nilanjana Basu

On The Move
HUL appoints Rohit Jawa as next CEO to succeed Sanjiv...

The appointment will be effective from June 27, 2023

By Team PITCH

On The Move
India TV’s marketing head Nikhil Mathur quits

Mathur has been with the network since January 2021

By Team PITCH