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Marketing Moments
Throwback Thursday: When Amul churned out the perfect ad on...

Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

By Team PITCH

On The Move
Harsha Razdan appointed CEO of dentsu, South Asia

Razdan joins dentsu from KPMG where he is a Senior Partner

By Team PITCH

Marketing Moments
Marketers are moving from quantitative to qualitative measurements: Saurabh Khattar

IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions

By Kanchan Srivastava

Marketing Moments
Billion-dollar question: What will the new Zee-Sony entity be called?

Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee....

By Annurag Batra

Marketing Moments
Combining branding & performance is the logical way ahead: Siddarth...

Siddarth Kasturi, Senior Growth Manager, Admattic, was speaking on the topic ‘Performance Branding: A Paradigm Shift’ at the e4m Indian....

By Team PITCH

Marketing Moments
Our brand philosophy is to keep community at the centre:...

The Brand Custodian of Tata Sons spoke at e4m India Brand Conclave about Tata Sons’ philosophy and why people still....

By Team PITCH

Marketing Moments
Strong brands deliver even during turbulent times: Anand Parameswaran, Kantar

At e4m India Brand Conclave 2023, Parameswaran, Executive Director, Quantitative & Co-lead (West), Insights Division, Kantar, spoke on Brand Building....

By Team PITCH

Marketing Moments
We are living in a content economy: Rishabh Shekhar, Pepper...

At the e4m India Brand Conclave 2023, Rishabh Shekhar, Co-founder & Chief Operating Officer, Pepper Content delivered a session on....

By Team PITCH

Marketing Moments
'Winning comes from understanding your universe of customers'

In his keynote address at the e4m India Brand Conclave, Khasgiwala, Group Chief Operations Controller, Reliance Retail speaks about the....

By Team PITCH

Marketing Moments
'Leaving COVID years, paint industry has been growing in double...

At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for....

By Team PITCH