Tags STORY
On The Move
Amazon Fresh to do next ATL campaign with Media.Monks

The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency

By Team PITCH

On The Move
Uday Shankar joins Viacom 18 board as Bodhi Tree investment...

Viacom18 has allotted shares to Uday Shankar-James Murdoch’s Bodhi Tree Systems and RIL group entities as consideration for the scheme....

By Team PITCH

BrandTalk
Penetration of Star Sports channels across country is at its...

Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches....

By Sonam Saini

BrandTalk
We are looking at a turnover of Rs 1 lakh...

The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries,....

By Naziya Alvi Rahman

Marketing Moments
Both Amul & Nandini can co-exist in Karnataka, say brand...

Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not....

By Simran Sabherwal

On The Move
Lodestar retains PhonePe's integrated media mandate

The account will continue to be led out of the agency’s Bengaluru office

By Team PITCH

Marketing Moments
Over 300 mn tuned in for live broadcast of first...

TV rating for IPL 2023 up 25 per cent from last year: BARC

By Team PITCH

On The Move
Tech start-up Fanory onboards Azim Lalani and Saurabh Singh Kushwah...

Both join former Twitter India Head Manish Maheshwari in leading the platform

By Team PITCH

Marketing Moments
Myntra releases ‘Be Extraordinary’ film with Virat Kohli

The ad is aimed to inspire viewers to elevate the ‘everyday look’

By Team PITCH

Marketing Moments
MPL’s IPL spot misses the mark, say creative heads

The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts

By Team PITCH