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Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
Extinction or Evolution: Where is the CMO headed?

With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....

By Sohini Ganguly

Marketing Moments
Returning to X: Will appointing brand safety head rekindle advertisers’...

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

By Sohini Ganguly

Marketing Moments
The CMO's Conundrum: How to make sense of the data...

With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of....

By Sohini Ganguly

Marketing Moments
ID and funding details must for political ads: Google India

Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Google vs start-ups: Is building Indian app store a permanent...

Amid the outrage over Google de-listing some Indian apps from Play Store, experts suggest the way forward to avoid a....

By Sohini Ganguly

Marketing Moments
Quiet luxury over opulent display: How niche brands are making...

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....

By Kanchan Srivastava

Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Marketing Moments
YouTube’s big bet on creators and Shorts: How can marketers...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....

By Shantanu David