E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when....
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....
From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content....
Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
.gif)
