Tags STORY
On The Move
Sociowash wins creative digital mandate for Sujata Appliances

The account will be handled by the agency’s Delhi headquarters

By Team PITCH

Marketing Moments
Festive Marketing: CMOs use AI tools to optimize spends

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....

By Kanchan Srivastava

Marketing Moments
Global ad game: Is Google and Meta’s loss Amazon’s gain?

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

By Kanchan Srivastava

On The Move
K Madhavan re-elected as IBDF President

Punit Misra, I Venkat and Rajat Sharma also re-elected to the Board, John Brittas and Kevin Vaz join as new....

By Team PITCH

Marketing Moments
Rethinking the funnel: Is the classic marketing model a dying...

The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when....

By Team PITCH

Marketing Moments
Marketers mull ways to beat digital ad fraud: An AI...

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act....

By Team PITCH

Marketing Moments
What makes YouTube dominate the streaming space?

One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts

By Team PITCH

Marketing Moments
Hotstar owner Novi Digital Entertainment to merge with Star India:...

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu