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The account will be handled by the agency’s Delhi headquarters
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....
Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....
Punit Misra, I Venkat and Rajat Sharma also re-elected to the Board, John Brittas and Kevin Vaz join as new....
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when....
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act....
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....
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