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Dev, Category Lead- Global Whiskies, Bacardi India, tells e4m about the alcoholic beverage industry trends, experiential marketing and more
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of....
The award ceremony will be held in July 2023
The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to....
With the government allowing physical events in a limited way, experiential marketing experts are hoping that 2021 can bring some....
A perfect example of how the Out-of-home industry is moving beyond just brand awareness; catering to different segments of marketing....
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