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Pitch Feature
Meta India’s revenue from click-to-message ads doubled in FY23

CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for....

By Team PITCH

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu

Marketing Moments
Facebook celebrates the possibilities of connections in the new ‘More...

The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney Facebook today launched a new....

By Team PITCH

Marketing Moments
India is now a video-first internet market: Facebook's Manish Chopra

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....

By Javed Farooqui

Marketing Moments
WhatsApp’s privacy policy update: How will it help businesses and...

According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their....

By Tasmayee Laha Roy

Marketing Moments
WhatsApp new security update postponed for three months

WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help....

By Team PITCH

Marketing Moments
'Businesses are on Instagram because the platform drives business outcomes'

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a....

By Javed Farooqui

Marketing Moments
Ad ticks many boxes in WhatsApp print campaign, but does...

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little....

By Team PITCH

Marketing Moments
New privacy policy puts Whatsapp in a Catch-22 situation

The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp....

By Javed Farooqui

Marketing Moments
YouTube, WhatsApp crossed 400 mn monthly active users in Dec...

Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about....

By Javed Farooqui