Tags STORY
Marketing Moments
‘MarTech solutions will work if brands are mindful of the...

e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India

By Team PITCH

Martech
CleverTap Unveils Signed Call™ For Trusted and Contextual Customer Engagement

Signed Call™ is an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement

By Team PITCH

Marketing Moments
MarTech in 2023: What caught CMOs’ attention?

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics....

By Team PITCH

Martech
MarTech manoeuvres: Sentiment analysis takes centre stage this festive season

At a time when brands are vying for consumer attention, here's how MarTech has been helping them navigate competition and....

By Team PITCH

Pitch Feature
On Diwali, brands light up MarTech space to reach consumer...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

By Team PITCH

Marketing Moments
Underutilisation of martech tools: Marketers under pressure to cut down...

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....

By Team PITCH

Marketing Moments
Health MarTech: From data analytics to AI, what’s aiding the...

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the....

By Nilanjana Basu

BrandTalk
RD&X connects MarTech to AdTech: Rajiv Dingra, CEO

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in....

By Nilanjana Basu

Marketing Moments
#breakingone4m: Saurabh Varma’s Wondrlab acquires Amit Akali’s agency, What’s Your...

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab....

By Neeta Nair

Marketing Moments
'Digital presence has never mattered more than now to create...

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the....

By Team PITCH