Tags STORY
Marketing Moments
We must acknowledge the shift towards OTT platforms and adapt...

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....

By Chehneet Kaur

Marketing Moments
e4m Pride of India Brands – Tamil Nadu to be...

The fourth edition of the conference will be held in Chennai on 24 January 2024

By Team PITCH

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

Opinion
Game-Changing Landscape of Domestic Sports Digitization in 2024

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

By Sidhhant Agarwal

Marketing Moments
Telecommunications Bill in Lok Sabha today: OTT likely to be...

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will....

By Team PITCH

Marketing Moments
Zara Under Fire for Campaign Drawing Controversial Gaza Comparisons

Clothing giant Zara sparks backlash and boycott demands as its latest campaign images draw accusations of resembling scenes from the....

By Ritika Raj

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

Marketing Moments
'Streaming viewership is much larger than TV, but unmonetized'

Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion'....

By Team PITCH

BrandTalk
Can box office hits on OTT turn into a blockbuster...

Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on....

By Team PITCH

Marketing Moments
Netflix adds 9 million subscribers in Q3

The revenue of the company has grown 8% to $8.54 billion

By Team PITCH