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Marketing Moments
Shemaroo to put in Rs 75 crore to expand broadcast,...

The company is expected to come up with new offerings in FY24

By Team PITCH

Marketing Moments
How Brands are riding on regional OTTs' reach to connect...

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in....

By Nilanjana Basu

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

Marketing Moments
Abbott’s Brufen(R) Power Film Highlights the ‘Power of Targeted Pain...

Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has....

By Team PITCH

Marketing Moments
Three-tier regulatory framework for online media platforms proposed by Govt

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed....

By Team PITCH

Marketing Moments
We intend to take our direct subscriptions to double-digit figures:...

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone....

By Javed Farooqui

Marketing Moments
Amazon Prime Video's 'Tandav' drops 2 scenes that stirred controversy

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character....

By Team PITCH

Marketing Moments
MIB to frame overarching statute for self-regulation by OTT, digital...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues....

By Team PITCH

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Affluent, younger & female audiences more engaged with OTT audio:...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....

By Team PITCH