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Sumit Mathur joins Paytm as CMO
On The Move

Mathur previously helmed marketing at Kellogg India

IPL to be streamed free on digital, but what about data cost?
Marketing Moments

Industry observers wonder if all IPL viewers in India can afford to spend Rs 32 to watch one T20 match,....

Bruised, not broken: How do brands cope with murky waters?
Marketing Moments

Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the....

It’s important to have a brand purpose: Nitin Saini
Marketing Moments

The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and....

‘It’s about identifying the right moments to continue the narrative forward’
Marketing Moments

At the Pitch CMO Summit Mumbai 2023, Amit Doshi, Chief Marketing Officer, Britannia Industries, delivered a spotlight session on ‘insightful....

Disney Star closes in on Rs 2500 crore ad sales for IPL
Marketing Moments

Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian....

We spend most of our money on brand building: Ambareesh Murty, Pepperfry
Marketing Moments

At the Pitch CMO Summit, Murty, co-founder and CEO, Pepperfry, engaged in a fireside chat with Nawal Ahuja, Co-founder &....

Kellogg India CMO Sumit Mathur moves on
On The Move

Mathur joined the company in 2017 after close to 15 years with HUL

‘Agile marketing is all about responsive marketing'
Marketing Moments

At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace....

Cannes Lions: Sukesh Nayak, PG Aditiya & Gautam Reghunath among speakers
Marketing Moments

The three Indians are among the first list speakers at the prestigious award ceremony