SEBI suggestion against endorsing crypto: Will celebs listen?
Marketing Moments

India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Thomas Cup triumph: Are brands queuing up for the new champs?
Marketing Moments

Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could....

Sanjay Behl named CEO & Executive Director of Greaves Cotton
On The Move

Behl stepped down as CEO of Raymond Lifestyle Business in March 2020

IPL makes for a great association with a brand: Muthoot Fincorp Marketing Head

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also....

P&G Shiksha launches new film
Marketing Moments

The P&G Shiksha film has been conceptualized and created by BBDO India

Astaberry ropes in Mouni Roy as their Brand Ambassador
Marketing Moments

Also expands its personal care product range, targets Rs 200 crore revenue by the end of FY 2023

Twitter tangle rings alarm bells in the ad world
Marketing Moments

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for....

Bajaj Electricals unveils their latest range of fans through the 'Fan Nahin Fantastic'
Marketing Moments

Insights from the brand’s consistent consumer research have been translated into tangible solutions that cater to the evolving consumer needs....

Decoding Marketing 3.0: The wonderland of Metaverse

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new....

vivo launches brand purpose film encouraging India to #LiveTheJoy
Marketing Moments

Through this film, vivo aims to motivate people to make and cherish joyous moments and #LiveTheJoy