D2C performance marketing spends to up digital advertising scores?
Marketing Moments

The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....

'When IPL and elections overlap, brands seize a massive media chance'

In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....

Nissan's Mohan Wilson gets additional responsibility of Corporate Strategy
On The Move

This is in addition to Wilson's role of Director - Marketing, Product & Customer Experience at the company

Disney Star announces retention bonus amid merger concerns
On The Move

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....

Deepak Chaurasia quits Zee News
On The Move

Prior to joining Zee News, Chaurasia was the Consulting Editor of News Nation

Pepsi takes over Gateway of India as it rolls out new visual identity
Marketing Moments

Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years

Cannes Lions: Hephzibah Pathak, Anupama Ramaswamy, Parixit Bhattacharya among jurors
Marketing Moments

A total of 11 Indian names have figured in the list of global experts selected to award the world's very....

Q-comm players plan foray into e-comm: Disruption in the cart?
Marketing Moments

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....

Punit Misra moves on from Zee
On The Move

Reliable sources have confirmed the news of Punit Misra's departure from the media company

What does 5G bring in for advertisers?
Marketing Moments

With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself....