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Ganesh Chaturthi 2023: How brands welcomed Bappa this year
Marketing Moments

Our pick of the best creatives in honour of the 'Vignaharata'

Video personalization will soon be a necessity for brands: Suvrat Bhooshan, Gan.ai
BrandTalk

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it....

We're redefining ourselves for betterment of consumers: Dr Ashish Bajaj, Narayana Health
BrandTalk

Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing....

Ad Nauseum: Are AI algorithms hurting ad performance?
Marketing Moments

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive....

BCCI announces SBI Life as Official Partner for domestic & international season 2023-26
Marketing Moments

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023

Brands and the beckoning call of India's Digital Public Goods
Marketing Moments

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that....

‘Mix of human touch & tech can deliver world-class customer experience’
BrandTalk

Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech....

How will RLD impact channels: 'Picture will be clear once BARC shares guidelines'
Marketing Moments

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

OTT won't be regulated as telecom service: DoT
Marketing Moments

DoT said that the current definition of telecom services under the Telegraph Act is good enough and that there’s no....

DB Corp ad revenue up 25% in FY23
Marketing Moments

The group’s total revenue has increased by 21%; circulation revenue by 1.5%