Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

On King Khan's 58th birthday, we look his endorsement journey this year

Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a....

The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the....

In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves....

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....