Boost for blockchain & clear laws for crypto, web3: Digital India’s Budget wishlist
Marketing Moments

Digital industry leaders say they expect the government to take steps for accelerating growth in the metaverse domain while promoting....

Will NTO 3.0 come into effect tomorrow?
Marketing Moments

Experts believe the amended order is unlikely to be implemented tomorrow because a case against it is pending in the....

Repeat telecast? Big broadcasters may return to DD FreeDish
Marketing Moments

Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for....

Republic Day Roundup: How brands observed Republic Day 2023?
Marketing Moments

The campaigns this year dialled up creativity and patriotic fervour

What creator economy wants from Budget 2023?
Marketing Moments

Well-defined guidelines and relaxations in TDS for micro-influencers are some of the other demands of the industry

Aditya Birla Health Insurance asks KyaPeecheChhodaHai
Marketing Moments

The campaign talks of the importance of positive health behaviour

‘GEC genre ad volume went up in 2022’
Marketing Moments

According to a TAM AdEx report, 2022 saw GEC claiming the highest share, 28.5%, in overall TV ad volumes since....

‘IPL on TV provides scale and impact for brands across categories’
Marketing Moments

At e4m TV First conference, a diverse panel of brand leaders touched upon how associating with IPL on television brings....

IPL Auction Live: Jio Cinema onboards 5 sponsors, 12 partners; Disney Star gets 18 brands
Marketing Moments

The players’ auction for IPL 2023 is slated to be held in Kochi today

Looking forward to a data-rich future for OOH

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in....