Quiet luxury over opulent display: How niche brands are making inroads in India?
Marketing Moments

Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share....

Programmatic Advertising: Where the future of digital marketing is headed
Marketing Moments

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

'KRBL moved from being campaign-led to having continuous media presence'

Kunal Sharma, Head of Marketing & Business Head Modern Trade and Ecommerce, KRBL Limited, talks about the regional approach to....

NDTV India appoints Vikas Bhadauria as Editor, National Affairs
On The Move

Prior to this Bhadauria served a long innings with ABP Network

We must acknowledge the shift towards OTT platforms and adapt accordingly: Anurag Thakur
Marketing Moments

MIB minister Anurag Thakur, who was speaking at an event, cautioned that content regulation requires careful consideration as it calls....

Mugdha Mishra joins NDTV India as Editor, Auto
On The Move

Mishra is well known for her series Awaaz Overdrive on CNBC Awaaz

Mumbai DOOH scene shining bright: What’s driving the growth
Marketing Moments

Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable....

Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?
Pitch Feature

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

e4m Pride of India – Tamil Nadu: Over 60 'Made in India' brands honoured
Marketing Moments

Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK....

Equitas SFB is official banking partner of Chennai Super Kings
Marketing Moments

As part of this partnership, the Chennai Super Kings team will sport the Equitas Small Finance Bank logo on the....