Sangeeta Giri joins Salesforce India as VP & COO
On The Move

Giri joins Salesforce India after an 8.5-year stint with cloud computing company VMware

boAt announces expansion of leadership team to steer growth in the next phase
On The Move

Appoints CXOs across various verticals

‘Tech & data collection have changed all business and customer interactions'
Pitch Feature

At Pitch CMO Summit 2022, an esteemed panel deliberated on how brands could utilize available data to formulate and successfully....

Brands and fans aboard 100-year celebrations of Wimbledon Championships
Pitch Feature

Official broadcaster Star Sports has roped in 9 brands for the Grand Slam

‘Indian SVOD segment still very competitive with no clear winner’

Roy Price, Founder of entertainment studio International Art Machine, says there are major opportunities to invent on behalf of customers....

Digital is playing an important role in the consumer journey today: Shirish Agarwal
Pitch Feature

Pitch CMO Summit 2022: Agarwal, Head - Brand & Marketing Communications, Panasonic India, talked about ‘converging the non-linear consumer journey’

How advertisers are unlocking new marketing opportunities with locked screens
Marketing Moments

Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to....

Rediffusion wins Tata Power’s media & creative mandate
On The Move

The agency will look after Tata Power’s all business clusters, including generation, transmission & distribution

'It is important for advertisers to be in direct contact with the consumer’
Pitch Feature

Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’

Changing consumer preferences around online searches
Report Watch

As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research