Why Brands Have Gone Va Va Voom To Jump On Netflix’s 'The Archies' BRandwagon
Marketing Moments

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity

Happy birthday Shah Rukh Khan! The big return of Brand SRK
Marketing Moments

On King Khan's 58th birthday, we look his endorsement journey this year

Storytelling in the era of AI & automation presents new possibilities: Shailja Saraswati

Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence

Viral by Design: Decoding the Managed Approach Behind “I am a Marketing Genius"
Marketing Moments

In the labyrinth of influencer marketing, Orry, the self-proclaimed marketing genius, challenges norms, disrupts growth trajectories, and emerges as a....

Animal: Big brands on the prowl in Ranbir Kapoor starrer
Marketing Moments

The film featured a bevvy of luxury brands such as Rolex, Apple, Range Rover and the like integrated into the....

Join 5Star’s Nothing University to become future-ready by ‘Doing Nothing’

In a world where AI is making everyday jobs easier, Cadbury 5Star recognizes the need to help people skill themselves....

Google search ad controversy: Nothing too serious?
Marketing Moments

Responding to the allegations, Google told e4m that advertisers can exclude their ads from showing on specific SPN sites by....

Global ad game: Is Google and Meta’s loss Amazon’s gain?
Marketing Moments

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent....

Programmatic ad revenue in India expected to reach Rs 394 bn by 2024: e4m-GroupM report
Report Watch

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....

Brand Safety: How big a worry for marketers?
Marketing Moments

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of....