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Google bets big on audio advertising: Are brands listening?
Marketing Moments

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Dentsu's Gurjot Shah Singh joins GroupM's Essence
On The Move

Singh was earlier Executive Vice President, Media, at Isobar India

Best Diwali ads 2022: Gratitude and empathy at the heart of festive campaigns this year
Marketing Moments

We pick out the campaigns that have stood out among the clutter of festive ads

Pitch BrandTalk & Top 50 Brands 2022: Insightful panel discussions to unfold
Marketing Moments

To be held on November 29, 2022, from 10am onwards at The Radisson Blu Plaza, Delhi

INCA-e4m Influencer Marketing Report 2022 to be out on Nov 30
Marketing Moments

The launch will be preceded by the second edition of the e4m Influencer Conference 2022

Dentsu Creative names Andrea Terrassa as Global COO, announces other key hires
On The Move

The global creative network has also appointed Iván Czwan Altobelli as Global Chief People Officer; Julie Scelzo as Global Clients....

TV attracts nearly 100 mn new premium audiences equaling India’s paid OTT subscribers
Marketing Moments

While NCCS A recorded a growth of 20 million viewers on TV, NCCS AB has grown by 94 million viewers....

New data protection bill draft: Tough times ahead for digital marketers?
Marketing Moments

Among other things, the draft proposes that firms use consumer data only for the original intended purpose

'It is important for advertisers to be in direct contact with the consumer’
Pitch Feature

Pitch CMO Summit 2022: Nachiket Deole and Gazal Bajaj deliberate on the topic ‘reimagining ad measurement in a post-cookie world’

‘True Gen wants a believable storyline, not advertising’
Marketing Moments

At e4m Screenage Conference 2022, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, shared interesting insights as part of an....