WebEngage wins HomeEssentials mandate to power an app-first omnichannel customer lifecycle

WebEngage, a customer data and engagement platform, announced its partnership with “HomeEssentials,” a home and lifestyle brand, to support an app-first approach to customer engagement. As HomeEssentials strengthens its digital and physical presence, the brand has teamed up with WebEngage to activate an integrated engagement framework across web, app, and offline stores, with a strong focus on its highly engaged app audience, aimed at improving conversions, repeat usage, and overall customer experience.

Through WebEngage, the brand is driving high-intent customer journeys across the funnel. This includes app-led use cases such as Cart and Category Drop-off recovery, Wishlist reminders, and First-to-Second Order journeys, enabling smoother movement from discovery to repeat purchase while improving lifecycle efficiency.

To strengthen its omnichannel strategy, HomeEssentials has also enabled geo-targeted campaigns to promote nearby store offers, effectively connecting online users to offline retail touchpoints and creating a more cohesive experience across channels. ‘Post-purchase engagement’ is another key pillar of this lifecycle approach. Using WebEngage, the brand has set up end-to-end transactional communication flows, covering Out-for-Delivery updates, Non-Delivery Reports (NDR), and Return-to-Origin (RTO) scenarios, ensuring a unified and transparent delivery and fulfilment experience that builds trust and drives retention.

Commenting on the partnership, Shreya Trivedi, VP - Customer Success & Business Operations, WebEngage, said, “Brands today win by focusing on what happens after the first transaction. HomeEssentials’ app-first approach and focus on building a connected omnichannel lifecycle stood out. By moving from isolated campaigns to high-intent journeys and consistent post-purchase engagement, they are laying a strong foundation for repeat usage, retention, and scalable D2C growth.”

Tushar Parpe, Designation - Sr. Associate Retention Marketer, HomeEssentials spokesperson added, “As our app audience continues to grow, it became critical for us to move beyond one-off campaigns and build a unified engagement framework across channels. With WebEngage, we are now driving high-intent journeys and consistent post-purchase communication, helping us improve lifecycle efficiency, strengthen customer experience, and drive higher repeat rates.”

With this association, HomeEssentials is transforming its customer engagement strategy by using its app as the core engagement layer while seamlessly integrating web and offline touchpoints. From isolated campaigns to an app-first, omnichannel lifecycle engine, it is building for repeat, retention, and scalable D2C growth with WebEngage as its engagement partner.