A handy guide for both marketers and consumers, 'Consumer Rights and You', is all set to be launched today. Co-authored by Nabankur Gupta, Founder CEO, Nobby Brand Architects & Strategic Marketing Consultants and Rajyalakshmi Rao (Former Member & Judge, National Consumer Disputes Redressal Commission, the book deals with complaints in sectors such as insurance, medical, housing, banking, education and public utilities and provides consumers with the know-how to effectively respond to defective goods, deficient services and unfair trade practices. It provides solutions to consumer woes by explaining the Consumer Protection Act through cases actually decided by the Consumer Fora. It also has advise for marketers to ensure brand quality and consumer satisfaction. The book is strongly being recommended by industry leaders. A media brief quoted Anand Mahindra, Vice Chairman and Managing Director, Mahindra & Mahindra, as saying, "Unputdownable! This book weaves stories out of everyday problems faced by Indian consumers and proposes feasible solutions, making it essential read for both buyers and sellers." Meanwhile Harish Manwani, COO, Unilever, and Chairman, Hindustan Unilever, finds the book engaging and timely. â€œThe consumer is at the heart of every business... companies must not only serve and delight consumers but also protect consumer interests,â€ he said. On his turn, Harsh Mariwala, CMD, Marico, recommends the books to CEOs, business leaders and managers â€œto understand their consumers... for those consumed with the idea of better consumer service!â€ The book is published by Pearson Education and the paperback edition has a cover price of Rs 325.