Narayan Devanathan named keynote speaker for dentsu-e4m Digital Advertising Report launch

Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu, has joined an impressive roster of keynote speakers, bringing extensive industry experience and a keen perspective on leadership, innovation, and transformation. Devanathan will share his insights on the evolving dynamics of Indian media at the sidelines of the dentsu-e4m Digital Advertising Report 2026 launch.

Speaking on the theme “Beyond the Click: Attention, Culture, and the New Currency of Indian Media,” he will discuss how attention has become the most valuable metric in an increasingly crowded digital ecosystem, moving the industry beyond traditional performance indicators like clicks and impressions.

The highly anticipated dentsu-e4m Digital Advertising Report 2026 is scheduled for launch on February 2 in Mumbai. The launch day will feature a power-packed agenda, with leading voices providing key insights on the growth and future of the industry.

As India’s media landscape continues to evolve and mature, success metrics are shifting from mere reach and clicks to richer, human-centred measures of impact. This keynote will explore how attention and cultural resonance are emerging as the new currency of media where emotion, time spent, and community engagement define true effectiveness. During his address, Devanathan is expected to highlight the importance of context, relevance, and cultural resonance in shaping brand strategies, while offering guidance on how advertisers and marketers can adapt to changing audience behaviours and redefine value creation in India’s fast-evolving media ecosystem.

His keynote will draw on years of experience across business strategy, growth, and change management, outlining pathways for brands, platforms, and creators to move from transactional engagement toward sustained cultural relevance and societal value, creating a new media paradigm that contributes effectively to a developed India.

The Presenting Partner of the event is Amazon Ads, the Streaming Partner is Spotify, and the Powered by Partner is LinkedIn. Gold Partners include Mobavenue, Huella, ThinkResult, and Segumento, while Truecaller Ads serves as the Communication Partner.