Aveeno Baby introduces soap-free cleansing bar for sensitive skin in India
Formulated with pediatricians and dermatologists, the cleansing bar offers mild cleansing at a balanced pH of 5.5 and is suitable for newborns from birth
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Aveeno Baby has expanded its product range in India with the launch of the Aveeno Baby Daily Moisture Cleansing Bar, a soap-free cleansing bar made with colloidal oatmeal and designed for babies with sensitive skin. The product has been developed specifically for the Indian market, where concerns around skin sensitivity in infants are on the rise.
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Formulated with pediatricians and dermatologists, the cleansing bar offers mild cleansing at a balanced pH of 5.5 and is suitable for newborns from birth. The brand says it helps cleanse without stripping the skin’s natural moisture and supports the skin barrier. It uses sulfate-free, coconut-derived surfactants that create a mild, creamy lather intended to reduce the risk of irritation.
The product is backed by a safety and efficacy study conducted among newborns, babies, and toddlers with sensitive skin. According to the brand, the cleansing bar has been clinically tested to provide gentle cleansing, reduce dryness, and support barrier function. Unlike conventional soaps, which are often alkaline and can disturb the skin’s acid mantle, the soap-free format is designed to be milder for infant skin.
Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue, said, “Over the last decade, there has been significant increase in babies and children suffering from sensitive skin conditions like Atopic Dermatitis (AD), eczema and diaper dermatitis largely due to extreme weather and environmental conditions. As per the Indian Academy of Pediatrics (IAP), the incidence of AD in Indian children has increased by approximately 20-39%. Given the growing incidents, parents are increasingly seeking diverse solutions to prevent and effectively manage these conditions. We are excited to introduce the Aveeno Baby Daily Moisture Cleansing Bar, bringing the same goodness of colloidal oat to a new bar format and further strengthen our clinically proven sensitive-skin portfolio in India. This innovation reflects our deep understanding of baby skin science and physiology, developed in collaboration with pediatricians & dermatologists, to create a superior product that offers relief and hydration creating a strong foundation for a baby’s healthy skin.”
The product was launched at the 63rd Annual Conference of IAP-Pedicon 2026 by Dr. Alok Bhandari, Treasurer, IAP, in the presence of other IAP dignitaries and over 2,000 healthcare professionals from across India.
Dr. Dilip Tripathi, Regional Head of Baby & Women’s Health Research & Development at Kenvue, said, “Sensitive skin requires specialized care, particularly in infants. Not all cleansers are equal and effective, especially for sensitive skin conditions. Today, premium soap-free cleansing bars are becoming the preferred choice in pediatric practice due to their effective cleansing properties while being gentle on the skin and preserving the natural barrier. Aveeno Baby Daily Moisture Cleansing Bar is clinically tested to provide gentle cleansing, reduce dryness with a balanced pH to protect the barrier function making it an ideal cleansing solution for babies with sensitive and compromised skin.”
The Aveeno Baby Daily Moisture Cleansing Bar is priced at INR 200 and is available on major e-commerce platforms and in modern trade stores. To support the launch, the brand plans a digital campaign across Meta and YouTube, along with influencer collaborations aimed at educating parents about sensitive skin conditions and the role of science-backed skincare solutions.
