Hrithik Roshan leads Ferrero Rocher’s ‘Add Your Golden Touch’ Valentine’s Day campaign

Ferrero Rocher has rolled out a new Valentine’s Day campaign featuring Hrithik Roshan, built around the theme “Add Your Golden Touch This Valentine’s Day.” The brand film positions the chocolate as a central part of romantic gestures during the season of love.

The film begins with Roshan placing a Ferrero Rocher next to a note that reads, “Follow the shine.” His Valentine is then led through the house by a trail of golden, pixie-dust-like sparkles, discovering Ferrero Rocher surprises along the way. The trail ends at a large pyramid made of Ferrero Rocher chocolates. The sequence presents the product as part of a thoughtful, staged expression of affection.

Set against a soft, romantic soundtrack, Roshan reflects on how a small “golden touch” can communicate feelings that words often cannot. The film also highlights the product’s signature build a whole hazelnut at the centre, surrounded by a creamy filling, a crisp wafer shell, chopped hazelnuts, and its well-known gold wrapper.

The campaign frames Ferrero Rocher as a go-to Valentine’s Day gift, linking the chocolate with both indulgence and emotional expression. The film closes with Roshan saying, “Show how much you care with Ferrero Rocher,” underlining the brand’s attempt to connect gifting with sentiment.

Commenting on the campaign, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent said, “Valentine’s Day is about expressing emotions that often go beyond words. With ‘Add Your Golden Touch This Valentine’s Day’, we wanted to embrace those quiet, thoughtful gestures that make love feel truly special. We are confident that the iconic gold craftsmanship of Ferrero Rocher can transform a heartfelt moment into an unforgettable memory."

The Valentine’s range is being made available through leading modern trade outlets as well as e-commerce platforms as part of the seasonal push.