India’s information and broadcasting sector attracts Rs 81,729 crore in FDI

India’s information and broadcasting (I&B) sector has drawn a total of ?81,729 crore in foreign direct investment (FDI) between April 2000 and September 2025, underscoring the rising appeal of the country’s media and entertainment ecosystem to global investors.

The substantial inflows highlight a long-term trend of international capital participation across television, radio, print and digital media. Growth in consumption of Indian content  coupled with rapid digital adoption has made the I&B industry a key destination for strategic foreign investments aimed at tapping into expanding audiences and evolving technology frameworks.

This influx of capital reflects confidence in India’s regulatory environment, large market size and opportunities in content creation, distribution and platform innovation. Over the years, foreign investors have supported diverse ventures spanning broadcast networks, television channels, digital streaming services, and content production companies, contributing to industry growth and competitive dynamism.

Increasing investment interest also stems from the rapid transformation of consumer behaviour, which has accelerated demand for both regional and national content across formats. The expansion of digital platforms, rising original content production, and broader monetisation avenues continue to draw investors seeking long-term engagement with India’s creative economy.

The robust FDI trajectory in the I&B sector not only signifies foreign confidence but also points to the sector’s role in job creation, technological adoption, and cultural exports. As media consumption habits evolve and new distribution channels emerge, India’s I&B market is positioned to remain an attractive hub for investment and innovation.