P&G Home Boosts Advertising Budget by 22% to 930 Crore in FY25

Procter & Gamble’s home care division has increased its advertising expenditure by 22% in the fiscal year 2025, raising its total ad outlay to ?930 crore. The significant rise in marketing investment reflects the company’s focus on strengthening brand presence and deepening connections with consumers in a competitive category.

The enhanced spend was directed across a variety of channels, including television, digital, print and outdoor media, with an emphasis on campaigns that reinforce product differentiation and highlight performance advantages. By amplifying its communication efforts, P&G Home aims to build greater recall and drive consumer preference across key product lines.

This strategic uptick in advertising investment aligns with broader efforts to capture market share and respond to evolving consumer behaviour, particularly as shoppers increasingly seek value-driven and performance-led solutions in home care. The expansion in media spends also supports innovation rollouts and seasonal promotional activities designed to engage new and existing customers.

The year-on-year increase demonstrates confidence in the long-term potential of the home care segment and underlines the role of integrated marketing in maintaining competitive momentum in India’s fast-paced consumer goods landscape.