Bad Bunny erases Instagram posts following Super Bowl halftime show

Global music icon Bad Bunny has wiped his official Instagram account clean shortly after headlining the Super Bowl LX halftime show, leaving his more than 50 million followers with an empty feed and no profile photo.

Bad Bunny, born Benito Antonio Martínez Ocasio, delivered a landmark performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show. His set included a lineup of hit songs, guest appearances, and moments celebrating unity.

However, within 24 hours of the show, Bad Bunny’s Instagram — previously filled with tour photos, personal posts, and promotional content — was completely cleared. He was no longer following anyone. The abrupt digital purge sparked widespread speculation among fans and media about his intentions. Some viewed it as a symbolic reset after the intense spotlight of the Super Bowl; others suggested it could be a reaction to online criticism, backlash over aspects of the performance, or simply a choice to seek privacy after months of heavy promotion. Bad Bunny has not publicly explained the move, and his team has issued no comment.

Social media reactions were swift. On X, fans shared screenshots of the blank profile with captions ranging from concern to admiration:

• “Respect. He gave the world the halftime show of the decade and now he’s logging off. King shit.”

• “First Puerto Rican to headline Super Bowl halftime and he celebrates by deleting IG. That’s how you know it’s real.”

• “Unfollowing everyone including his own mom? Something deeper is going on here…”

• “The Super Bowl halo wore off quick. He probably read the comments and said ‘nah I’m out’.”

Fans familiar with his patterns noted, “Bad Bunny just deleted everything after the Super Bowl… bro is going through it or he’s about to drop the most unhinged album ever,” while another added, “He does that every year almost. Like a new era before he drops a new album.”

Performance context and wider response
Bad Bunny’s Super Bowl halftime show received extensive coverage for its cultural significance, highlighting Latino pride, reggaeton influence, and themes of unity. The setlist included tracks like “Tití Me Preguntó” and “Yo Perreo Sola,” and featured surprise appearances from artists such as Lady Gaga and Ricky Martin.

While many reactions online were celebratory, the performance also drew criticism from some quarters. U.S. President Donald Trump criticised the show on his social platform, claiming it did not reflect his view of American values.

The unexpected digital “clean slate” has fuelled further anticipation among fans for possible new music, a creative shift, or a major announcement following his widely discussed Super Bowl appearance.