Complan signs Vaibhav Sooryavanshi, launches ‘Thoda Plan, Thoda Complan’

Complan has named young cricket talent Vaibhav Sooryavanshi as its new brand ambassador and introduced a national campaign titled ‘Thoda Plan, Thoda Complan’, placing the spotlight on long-term child nutrition and everyday preparation.

The move comes as the children’s nutrition segment evolves, with parents looking beyond basic growth to overall development. The campaign centres on the idea that big dreams are built through small, consistent steps — daily planning, a mother’s support, and the right nutrition. Vaibhav Sooryavanshi’s journey is positioned as a reflection of that path, marked by early discipline, structured routines, and sustained effort.

Complan says it is clinically proven to support up to 2x faster growth and is formulated with milk proteins and 34 vital nutrients that help support memory, concentration, and immunity — areas increasingly linked to both physical and cognitive development in children.

Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions, and values that emphasize preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”

Over time, the brand has expanded its positioning from being known mainly as a growth-focused drink to addressing broader aspects of development, including cognitive support and long-term readiness.

Vaibhav Sooryavanshi said, “I have been drinking Complan for as long as I can remember, so it’s not just a brand to me, it’s been my partner from the local nets to the national stage. Breaking records takes more than just luck. It takes a daily plan, my mom’s support, and the right nutrition to keep me sharp. It’s that 'Thoda Plan, Thoda Complan' vibe doing the work every day so I can chase these big dreams. When you have a plan and the right fuel, you feel like you can take on anyone."

The campaign will run across platforms and includes a television commercial inspired by Vaibhav’s real-life story. The film follows his early years of practice and discipline, showing him competing with older players, studying his game, and pushing himself through challenges. His mother and Complan appear as steady presences in his routine, reinforcing the message of preparation and nourishment. The wider campaign will also extend to influencer collaborations and digital films.

With ‘Thoda Plan, Thoda Complan’, the brand signals its continued focus on being a science-led nutrition partner for families navigating the growing ambitions of children today.