Creativefuel bags Priyagold’s social media and digital mandate

Creativefuel has been appointed to handle the social media and digital mandate for Priyagold, kicking off a strategic, year-long collaboration aimed at enhancing the brand's digital footprint across platforms.

Under this partnership, Creativefuel will oversee Priyagold's social media strategy, content creation, digital storytelling, and community engagement. The agency will also manage digital media planning and buying to amplify key messages and deliver measurable results across both performance and brand objectives. The collaboration is designed to create a consistent, audience-focused digital ecosystem that honors Priyagold's legacy while engaging today's evolving digital consumers.

The win highlights Priyagold's emphasis on working with partners who understand internet culture, audience behavior, and platform-native content. Creativefuel’s expertise in building scalable, always-on digital ecosystems for major consumer brands was pivotal in securing the mandate.

Mannas Agarwal, Director, Priyagold, said:
"Priyagold has always prioritized building strong connections with consumers across generations while evolving with changing times. As we enhance our digital presence in 2026, Creativefuel's insights into audience behavior and digital culture made them an ideal partner. We look forward to creating a meaningful and consistent digital narrative for the brand across platforms."

Tushar Sukhramani, Founder & CEO, Creativefuel, added:
"Priyagold enjoys deep, multi-generational recall in Indian households. Winning this mandate reinforces Creativefuel's expertise in supporting large FMCG brands at scale. Our aim is to craft a digital presence that is consistent, culturally relevant, and true to the brand’s core in 2026, backed by precise media execution that drives results."

This mandate further strengthens Creativefuel's growing FMCG portfolio. With its recent acquisition of Balaji Wafers’ 2026 mandate, the agency continues to expand its leadership in the FMCG space, solidifying its position as one of India’s top digital partners for consumer brands.