Lodestar UM, part of Omnicom Media India, wins integrated media mandate for Amazon Music
The agency will oversee full-funnel media activation for Amazon Music
Pitch Feature
Lodestar UM, part of Omnicom Media India, has secured the integrated media mandate for Amazon Music.
The win comes after a competitive review, with the agency now handling full-funnel media activation for the brand.
Under this partnership, Lodestar UM will provide integrated, insight-driven media solutions suited for today’s intelligence-led landscape. Leveraging UM’s Full Color Media (FCM) approach—which equips brands with distinctiveness and inherent value—the agency combines data, technology, and creativity to develop a media and marketing strategy aligned with how audiences engage with the brand.
Commenting on the win, Aditi Mishra, CEO of Lodestar UM, said, "Music is deeply woven into people’s daily lives, and Amazon Music has become a consistent companion across moments of discovery, routine, and connection. Such a context demands a thoughtful and integrated media strategy, and we are grateful for the trust placed in our team to deliver it. Our Full Color Media framework allows us to approach this mandate with a clear focus on integration, cultural relevance, and consistency."
This achievement in India represents another milestone in Omnicom Media’s expanding collaboration with Amazon, further strengthening a relationship that already includes AWS across APAC and Japan.
