The association covers Mumbai Indians, RCB, Delhi Capitals, Gujarat Giants and UP Warriorz, strengthening BKT’s commitment to women’s cricket and inclusive sporting platforms
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Balkrishna Industries Ltd. (BKT) has strengthened its footprint in Indian cricket by coming on board as the Official Tyre Partner for all five teams competing in India’s premier women’s T20 championship this season. The association spans Mumbai Indians, Royal Challengers Bengaluru, Delhi Capitals, Gujarat Giants, and UP Warriorz, marking a league-wide partnership that underlines BKT’s growing commitment to women’s sport.
Speaking on the collaboration, Rajiv Poddar, Joint Managing Director, BKT, said the brand continues to align itself with sporting platforms that champion equality, inclusion, and high performance. He noted that partnering with teams across the women’s T20 league not only builds on BKT’s strong global association with cricket but also reinforces its intent to support excellence and resilience while contributing to the evolution of women’s cricket in India.
Welcoming the partnership, Rajesh Menon, COO, Royal Challengers Bengaluru, said BKT’s belief in performance-driven sporting ecosystems and inclusion makes the association a natural fit, adding that the franchise looks forward to building a meaningful relationship.
Echoing similar sentiment, Sunil Gupta, CEO, Delhi Capitals, highlighted the brand’s long-standing association with the franchise through the IPL and said BKT’s expansion into the women’s league reflects its commitment to nurturing the sport while creating long-term commercial value for both sides.
From Gujarat Giants, Sanjay Adesara, Chief Business Officer, Adani Sportsline, said BKT’s global presence across multiple sports and leagues, coupled with its focus on excellence, aligns seamlessly with the team’s vision, paving the way for impactful collaboration on and off the field.
Kshemal Waingankar, COO, UP Warriorz, added that BKT’s association across all teams is a strong endorsement of the women’s game in India, reinforcing belief in its growth potential and future promise.
A Mumbai Indians spokesperson noted that BKT has been a trusted partner of the franchise for five years and expressed pride in extending that partnership to the women’s team, calling it a reflection of the organisation’s commitment to parity, performance, and a unified sporting culture.
The association further builds on BKT’s expanding cricket portfolio. The company currently holds a year-long partnership with Cricket Australia, where it serves as the Naming Partner for India’s recent ODI and T20 tour of Australia, cementing its presence across marquee cricketing platforms worldwide.
