Purpose-driven tech branding in focus at India Brand Conclave

At the ninth edition of the e4m India Brand Conclave, set to take place on February 11, leaders and specialists from various industries will gather to discuss some of the most significant challenges influencing today’s marketing and branding landscape.

Through engaging conversations and sessions led by experts, the event will cover diverse themes such as shifting consumer behaviour, purpose-driven branding, tech-enabled marketing, and the growing influence of data and digital innovation.

A major highlight of the conclave will be a fireside chat featuring Deepesh Ladiwal, Marketing Lead – Consumer Business, ASUS India, and Sameer Mitha, Associate Director – Marketing & Business Development, gimobiles. The two will offer perspectives on the theme ‘Beyond Specs & Sheets: Building a Purpose-Led Tech Brand in India’s Hyper-Connected Era’.

The discussion will examine how technology brands can go beyond feature-focused messaging to create stronger emotional and purpose-led bonds with consumers. This session reflects the summit’s emphasis on authentic storytelling, consumer trust, and sustainable brand value. By convening leaders from retail, technology, and digital marketing, the India Brand Conclave seeks to provide actionable takeaways on how brands can remain relevant, credible, and purpose-oriented in a world shaped by constant connectivity and rapid transformation. The forthcoming edition of the e4m India Brand Conclave will act as a forum for senior marketers, brand leaders, and decision-makers to share ideas, viewpoints, and real-world insights drawn from their professional journeys.