Amandeep Singh Kochar named EVP, Experience Strategy & Martech Head at Havas CX India

Amandeep Singh Kochar has joined as Executive Vice President - Experience Strategy and Martech Headt at Havas CX, the specialised customer experience vertical of Havas India. In his new position, he will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer of Havas India, who is also overseeing Havas CX India operations.

Amandeep will collaborate closely with all key leaders across Havas India to position Havas CX India as the central focus of every client engagement. His mandate includes developing future-ready CX, martech, CRM, and data analytics capabilities, further strengthening the network’s go-to-market strategy and enabling deeper integration across all Havas India agencies.

David Shulman, Global CEO of Havas CX, commented, "I’m thrilled to welcome Amandeep to the Havas CX team. Brands today increasingly see the value of aligning communications with experience. Amandeep’s leadership will help clients gain deeper insights into customer needs and craft experiences that fulfill brand promises."

Manas Lahiri, Chief Growth Officer at Havas India, added, "Customer experience is now central to brand relationships, loyalty, and long-term value. It intersects strategy, creativity, data, and technology. Amandeep’s strategic insight, martech expertise, and regional leadership experience will be crucial as we scale our CX strategy, deepen integration across Havas, and unlock new growth opportunities."

Amandeep Singh Kochar, EVP - Experience Strategy & Martech Head, Havas CX India, said, "Havas India is one of the most forward-looking integrated networks, blending creativity, data, and media. Havas CX India is at an exciting stage where technology and these capabilities converge to deliver tangible business outcomes. I’m excited to work with Manas and the broader Havas teams to build scalable CX and martech solutions that create seamless and impactful consumer journeys."

With 15 years of experience across India and Southeast Asia, Amandeep has partnered with enterprise brands to align brand strategy, customer experience, and marketing technology for measurable business results. His expertise includes first-party data programs, personalization at scale, CRM, martech orchestration, marketing effectiveness, and transformation.

Prior to joining Havas, Amandeep was with VML, where he developed CX and commerce capabilities across India and Southeast Asia, managing regional mandates from Thailand and Malaysia. Over the past year, he also engaged in entrepreneurial consulting focused on Bharat-first customers and brands. His portfolio features work for Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT, with notable CX projects for Ford, IDFC, and Colgate.