Crayons appoints Virakti Rustogi as Vice President – Media
Before joining Crayons, Rustogi was Branch Head at Bharat Media Group
On The Move
Crayons has named Virakti Rustogi as Vice President – Media, tasking her with leading the agency’s media function across its offices while strengthening its integrated, performance-led approach to client communication throughout the marketing funnel.
Rustogi brings over 20 years of experience in advertising and media, with exposure across FMCG, consumer durables, digital platforms, and direct-to-consumer brands. Her career includes work with brands such as Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi, and Canon, as well as digital-first platforms like LINE Messenger and VMate.
Before joining Crayons, Rustogi was Branch Head at Bharat Media Group, where she drove new business initiatives, developed strategic media and digital solutions, and built strong, long-term client partnerships.
