Ruchika’s role will focus on boosting national digital ad revenue by building strategic agency partnerships and strengthening relationships with key agency stakeholders
Skylight Mediakart has appointed Ruchika Pathak as Head of Agency Relationships, strengthening its leadership team and enhancing engagement with leading media agencies and key advertisers across India.
In her new role, Ruchika will focus on accelerating Mediakart’s digital advertising revenue by building and scaling strategic agency partnerships at the national level.
With over 22 years of experience in Agency Relations, Digital Advertising, Adtech, and Sales, Ruchika brings deep digital expertise and strategic vision to Mediakart. She has previously led revenue and partnership initiatives at Times Internet, Inshorts, and KlugKlug, collaborating with major agency networks such as WPP, Publicis, IPG, OMG, Havas, Dentsu, Madison, and several boutique agencies to deliver integrated, high-impact business solutions.
At Mediakart, Ruchika will work closely with Saurabh Bhatouria, Nishant Tyagi, Anurag Chopra, and Shahad Anand to drive growth across key areas including contextual ads, Connected TV, and telco-led targeting solutions.
Commenting on the appointment, Shahad Anand, Business Head at Mediakart, said: “Ruchika brings the perfect blend of experience, relationships, and strategic insight to strengthen our agency and brand partnerships. She fills a critical role in our leadership team, and we are excited about the many chapters ahead as we embark on this journey together.”
