Makar Sankranti 2026: How brands are tapping into the festive spirit
This year, brands are celebrating Sankranti by leaning on tradition, everyday cultural references, and heartfelt greetings to engage audiences during the harvest festival
Marketing Moments
As Makar Sankranti is celebrated across India, brands are embracing the festival with themed greetings and social media content rooted in regional traditions. From vibrant visuals of kites and harvest motifs to messages highlighting renewal and togetherness, festive communications continue to serve as a vital connection point for brands during cultural occasions.
This year, Sankranti messaging leans towards familiarity, with brands opting for simple greetings, local references, and everyday cultural cues. Many posts focus on warmth, gratitude, and the seasonal transition, reflecting a broader trend of festival communications that prioritise relatability and emotional resonance over direct product promotion.
Here’s a look at how brands marked Makar Sankranti, transforming traditional customs into engaging, shareable stories.
Shaadi.com
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Swiggy Instamart
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Hocco Icecream
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Wendy's India
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Passpass Pulse
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Oven Story
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Haier India
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As festivities unfold, Makar Sankranti showcases how brands use cultural occasions to remain visible and relevant. By grounding their messaging in tradition and maintaining a thoughtful tone, they can participate in the festival dialogue without letting marketing overshadow the celebration.
