Cars24 reveals a refreshed brand identity

Cars24 has introduced a refreshed brand identity, marking a significant step in its evolution from a fast-growing transaction platform to a long-term car ownership ecosystem.

Founded in 2015, Cars24 stepped into a market that was fragmented, opaque, and often daunting for customers. In its early days, speed and visibility were crucial. The company needed to stand out quickly, and the all-caps identity  CARS24 reflected that stage. It was bold, direct, and built to break through the clutter. According to the company, this approach worked effectively when entering a market that was resistant to change. Over time, however, Cars24’s role began to shift.

Customers started returning to the platform at various stages of their lives  whether relocating to new cities, growing their families, or rethinking their mobility needs. What was once a single transaction increasingly turned into an ongoing relationship. As the company matured and its work gained depth, the identity that once helped Cars24 stand out began to feel louder than needed.

“When we started, being loud helped,” said Vikram Chopra, Founder & CEO, Cars24.
“But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today calmer, more human, and focused on earning trust over time.”

The refreshed identity transitions from CARS24 to Cars24, moving from an all-caps, assertive look to a more measured sentence-case style. The company says this change signals maturity and confidence  a brand that no longer needs to shout for attention, but instead shows up with consistency and responsibility.

At the heart of the new identity is an open circular logo, deliberately created to suggest continuity rather than finality. Cars24 explains that the circle represents the real-life nature of car ownership  vehicles change hands, needs evolve, and value carries forward across different life stages. The open shape conveys flexibility and motion rather than closure.

Along with the logo, Cars24 has refreshed its brand colour. The familiar blue has been replaced with what the team describes as a “younger blue”  brighter, clearer, and more vibrant. The company says this updated shade reflects how it aims to present itself to customers today: accessible, attentive, and human. It embodies the belief that trust does not have to feel distant to be credible, and that scale can coexist with warmth.

The new identity was developed through more than 1,200 hours of design and refinement, with a focus on simplicity, durability, and adaptability. While Cars24 expects its products and services to keep evolving, the updated visual language is meant to stay relevant as the company moves into its next growth chapter.

The refresh also strengthens Cars24’s long-term vision of Better Drives, Better Lives enabling people to make smarter choices when buying, selling, and owning cars, while building systems that remain useful as their needs change over time.