iProspect renews and expands global SEA mandate with Siemens

Digital performance agency iProspect has renewed and broadened its global SEA mandate with Siemens, reinforcing a decade-long partnership rooted in performance excellence, scale and innovation.

As part of the renewed agreement, iProspect will continue to drive strategic planning and execution of SEA campaigns across more than 150 markets worldwide, including major regions such as the US, South Korea and China. The expanded scope covers the co-creation and rollout of global and regional SEA strategies, ongoing optimisation of campaigns, creatives and account structures, along with agile management of bidding approaches and budget distribution.

Artificial intelligence plays a central role in these operations, with predictive analytics and machine learning models used to anticipate user value and identify search intent more accurately. iProspect also supports Siemens through advisory services on advanced ad tech solutions, automation in campaign management, and the deployment and refinement of sophisticated AI-led bidding strategies. The overarching aim is to deliver consistent, measurable performance gains while improving efficiency across the SEA ecosystem through intelligent use of data and AI.

The account continues to be led by iProspect’s team in Augsburg, backed by the dentsu network’s global infrastructure. Siemens and iProspect have collaborated for over ten years, and the relationship has now been extended on a long-term basis. Siemens cited iProspect’s strong global footprint paired with deep local market expertise, its strategic adaptability to complex multinational requirements, and the high level of mutual trust as key reasons for the renewal. Both organisations are aligned on a forward-looking roadmap centred on scalability, efficiency and the growing role of data and AI, while ensuring SEA efforts remain closely tied to Siemens’ broader business goals.

“After a competitive pitch, we are delighted to continue our long-standing partnership with iProspect. As AI increasingly reshapes how we plan, optimise and scale search activities, their proven expertise and globally aligned setup made them the right partner for our future direction,” said José Machado, Head of Channels, Analytics & AI at Siemens.

Christoph Mauerer, Managing Director at iProspect, added, “Successfully retaining the global SEA mandate for a technology leader like Siemens is a strong validation of our team’s expertise and innovative capabilities. We’re excited to deepen this partnership further. It reflects strong confidence in our ability to manage complex, global SEA accounts using cutting-edge technology and deep performance marketing know-how. Together, we’re not just aiming to meet global marketing objectives — we intend to surpass them.”