Anuj Bansal of ITC Limited has been appointed as the Chief Business Officer of Yoga Bar

Anuj Bansal previously served as an Executive Committee Member at ITC Foods

Anuj Bansal of ITC Limited has been appointed as the Chief Business Officer of Yoga Bar

ITC Limited’s Anuj Bansal has been appointed Chief Business Officer of Yoga Bar, where he will spearhead the brand’s growth agenda. In this role, Bansal will oversee strategy, P&L management, brand building, innovation, and go-to-market execution, with a focus on scaling Yoga Bar into a category-defining, purpose-driven health food brand.

Bansal brings nearly 18 years of experience at ITC, having previously served as an Executive Committee Member at ITC Foods and as Head of Marketing for Chocolates, Confectionery, Coffee & New Business. Throughout his career, he has blended consumer insight with disciplined execution and entrepreneurial thinking to drive long-term value creation.

At Yoga Bar, Bansal aims to build a future-ready organization that fosters innovation, strong partnerships, and authentic leadership, while staying true to the brand’s ethos of clean, honest nutrition.