ElevenLabs Appoints Karthik Rajaram as GM & Country Head

Most recently served as General Manager and Vice President for India & South Asia at Elastic, where he spearheaded rapid expansion and positioned India as a key global growth market.

ElevenLabs Appoints Karthik Rajaram as GM & Country Head

ElevenLabs, the AI-powered voice and audio company, has announced the appointment of Karthik Rajaram as General Manager and Country Head for India. In this capacity, Karthik will drive go-to-market strategy, revenue growth, and develop a robust partner ecosystem across India’s AI, media, and enterprise sectors.

Karthik brings over 20 years of experience in building and scaling high-growth technology businesses in India. He most recently served as General Manager and Vice President for India & South Asia at Elastic, where he spearheaded rapid expansion and positioned India as a key global growth market. Prior to Elastic, he held senior leadership roles at Freshworks, Akamai Technologies, and Microsoft, focusing on cloud, security, and enterprise adoption for some of India’s largest organizations.

Commenting on his new role, Karthik Rajaram said, "India is at the heart of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to deliver the next generation of human-like, scalable, and trustworthy voice experiences. From media and entertainment to customer engagement, gaming, and education, AI voice use cases in India are growing rapidly. I’m excited to join ElevenLabs at this critical juncture and collaborate with the global leadership team to build a category-defining business in India."

Carles Reina, VP International at ElevenLabs, added, "India is one of the most crucial markets for the future of AI voice and audio. With its vast developer ecosystem, fast-growing digital economy, and leadership in content, media, and technology services, India presents a significant opportunity for ElevenLabs. This appointment underscores our long-term commitment to establishing a strong, lasting presence in the region."

Karthik’s appointment coincides with ElevenLabs’ accelerated expansion in India, as the company builds local teams, strengthens ecosystem partnerships, and collaborates with enterprises, developers, and creators to deploy AI-generated voice and audio at scale.

Given India’s linguistic diversity, rapid digital adoption, and thriving creator and enterprise sectors, ElevenLabs views the country as a central market for scaling responsible, high-quality AI voice solutions globally.