KRBL has appointed Manish Maheshwari as General Manager – Sales Excellence
Manish Maheshwari has previously held leadership positions at organisations including ITC and Udaan
On The Move
KRBL Limited has appointed Manish Maheshwari as General Manager – Sales Excellence, inducting him into the India leadership team.
In his new role, Maheshwari will focus on strengthening sales capabilities and driving excellence across markets. His responsibilities include enhancing distributor and frontline productivity, streamlining sales and trade marketing processes, enabling robust planning and performance management, and ensuring consistent execution across route-to-market, pricing, promotions, and trade investments. He will also lead the development of scalable, technology-enabled systems to support sustainable growth.
With over 16 years of professional experience, Maheshwari brings extensive expertise in sales leadership and business management. His career spans leadership roles at organisations such as ITC and Udaan, and most recently, as founder of his startup, Nirmaan.
Commenting on the appointment, Ayush Gupta, Head – India Business, said, “As KRBL sharpens its focus on excellence and transformation, strengthening our sales engine is a strategic priority. Manish Maheshwari brings strong execution rigour, deep market understanding, and a systems-led mindset that will help us deliver consistent, high-quality performance across markets. His leadership will be instrumental in shaping our next phase of growth.”
