Asian Paints denies reports of a media mandate pitch

Asian Paints Ltd. has formally dismissed industry speculation suggesting a review of its media account. In a statement attributed to Managing Director & CEO Amit Syngle, the company clarified that reports indicating any change in its media mandate are inaccurate.

“At Asian Paints, we have observed recent speculation regarding our media mandate. We wish to confirm that our media account is not on pitch. Our existing partnership remains unchanged, and we continue to collaborate closely with Madison Media. Any reports suggesting otherwise are incorrect,” the company said.

Madison Media, part of Madison World, continues to manage a broad range of media responsibilities for Asian Paints, spanning digital, television, out-of-home, and activation platforms across the company’s various business verticals.

On the business front, Asian Paints reported strong results in Q2 FY26. Consolidated net sales rose 6.4% to ?8,513.7 crore, up from ?8,003.0 crore in the same quarter last year. PBDIT margin improved to 17.7% of net sales from 15.5% a year ago. Profit before exceptional items and tax increased 22.2% to ?1,391.5 crore, while net profit after minority interest surged 43% to ?993.6 crore, compared to ?694.6 crore in Q2 FY25.

For H1 FY26, the company posted consolidated net sales of ?17,438.2 crore, up 2.9% from ?16,946.3 crore a year ago. Profit before exceptional items and tax grew 5.7% to ?2,900.2 crore, while net profit after minority interest rose 12.3% to ?2,093.4 crore, versus ?1,864.6 crore in H1 FY25.

In addition, Asian Paints recently joined hands with the Board of Control for Cricket in India (BCCI) as an “official partner” in a deal valued at approximately ?45 crore.