SW Network wins complete digital and creative mandate for MINI India

SW Network, a full-service creative and digital agency, has secured the comprehensive digital mandate for MINI India. As part of the assignment, SW Network will lead MINI India’s creative responsibilities while delivering end-to-end digital and creative solutions to amplify the brand’s online presence and expand its community across platforms. The mandate will be managed by SW Network’s Delhi-based team.

Through this partnership, the agency will define MINI India’s digital ecosystem using bold creative ideas, culture-led storytelling, and performance-focused innovation.

The scope of work spans impactful brand campaigns and product storytelling to lifestyle-driven content and platform-specific concepts, all aimed at adapting MINI’s globally iconic personality into locally relevant digital experiences that drive engagement and conversation.

Pranav Agarwal, Co-Founder, SW Network, said, “Collaborating with MINI India marks a significant milestone for us. MINI is far more than an automobile brand—it’s a cultural symbol, a lifestyle, and a design statement. Translating that emotional connect into the digital space is both an honour and an exciting challenge. Our goal is to build a sharp, witty, and premium digital voice for MINI India while elevating its creative effectiveness. We’re excited to work with a brand that celebrates originality and can’t wait to create work that truly resonates with its audience.”

Abhinandan Gopalsetty, Director, MINI India, said, “MINI has always embodied innovation, individuality, and creative freedom. As our digital presence continues to grow, we sought a partner who truly understands the brand’s spirit and can express it seamlessly across platforms. SW Network’s strategic insight, creative agility, and strong digital expertise made them the perfect fit. We’re excited to collaborate on taking MINI India’s digital journey to the next level and connecting with our community in more meaningful ways.”

Under this mandate, SW Network will work closely with MINI India to boost brand visibility, enhance digital performance, and deliver immersive experiences that capture MINI’s playful yet premium character.